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Our Story

Flowers has been telling stories with flowers since 1991, building a
reputation around the world for creating beautiful and memorable floral
creations perfectly matched to every occasion and setting.

Our Philosophy

At the heart of our studio practice is a love of the shape and form of flowers, combined with a creative edge. We’re
passionate about celebrating nature in our installations and working with seasonal flowers and foliage helps us to
keep within nature’s own cycle. We are, and always have been, committed to finding ethical, sustainable solutions to
the challenges within our industry. From using recycled packaging and wrapping, to donating waste flowers and
plants to Flower Angels (a charity the promotes wellbeing through flowers), we are continually looking at ways to
reduce our carbon footprint and benefit the local community.

Our Approach

our passion for flowers starts early – around 5am to
be exact – when we arrive at the flower market to hunt out
the best stems and foliage we can find. Working with local
growers has always been important to us and we’ve been
sourcing our blooms from UK suppliers wherever possible
for over a decade.

Back at our busy studio, surrounded by hanging gardens
and a bathtub full of flowers, we begin sketching designs
for our installations. We create designs for venues and
clients the length and breadth of London – and further
afield.

Our Client

We’re proud to have established a reputation for our creative designs and personal approach and count among our
clients Tate, the Natural History Museum, Mappin and Webb, and Linda Farrow. We’ve worked in some of the capital’s
most fascinating venues, including St Paul’s Cathedral, Claridge’s, RIBA and Kew Gardens and are pleased to be
recommended by The Barbican, St. Pancras Renaissance Hotel and Gordon Ramsay’s restaurants.

Our Approach

our passion for flowers starts early – around 5am to
be exact – when we arrive at the flower market to hunt out
the best stems and foliage we can find. Working with local
growers has always been important to us and we’ve been
sourcing our blooms from UK suppliers wherever possible
for over a decade.

Back at our busy studio, surrounded by hanging gardens
and a bathtub full of flowers, we begin sketching designs
for our installations. We create designs for venues and
clients the length and breadth of London – and further
afield.

Fiore is a floral atelier, workshop
and retail space led by Fiola
Johnson. Our studio specialises in
producing truly original, innovative
floral designs for events, shoots,
workplaces and weddings

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